On November 20, 2024, the grand opening ceremony of EKO JAPAN’s new office building was held at the Keio Plaza Hotel in Tokyo. Global business partners, industry leaders, and representatives from mainstream media gathered to witness this milestone moment together.
The celebration began with a speech from Mr. James Chen, the founder and chairman of EKO, who warmly welcomed all the guests. Since its establishment, EKO has adhered to the core values of craftsmanship, diligence, responsibility, and continuous innovation, dedicated to developing smart, environmentally friendly, and user-friendly home products. This dedication and pursuit have earned EKO the trust and love of millions of families in over 100 countries worldwide.
Mr. Chen emphasized that Japanese consumers have high aesthetic expectations and demands for the quality and environmental features of home products. Smart home products, known for their convenience and efficiency, are also highly favored by Japanese households. Therefore, EKO’s deep engagement in the Japanese market is not only a timely decision but also a necessary choice in the brand’s globalization strategy. The completion of the new office building in Japan is a strong testament to EKO’s commitment to deepening its presence in the market and reflects its determination to serve global users and promote the development of the smart home industry.
Following this, Mr. R. Sugiyama, President of EKO JAPAN, expressed sincere gratitude to all partners and users and provided a detailed introduction to the planning and vision of the new office building. Located in Shinagawa, one of Japan’s wealthiest districts, the new office spans over 200 square meters and features a modern, minimalist design with comprehensive functionality. The interior is scientifically planned with various areas, including office spaces, meeting rooms, and a brand exhibition hall, to meet different business needs. The exhibition hall is meticulously divided according to product functions and home application scenarios, showcasing the performance and advantages of various products in a comprehensive and three-dimensional manner. Here, customers can intuitively and thoroughly understand EKO’s latest research and development achievements and personally experience the convenience and comfort that smart home products bring to daily life.
Mr. Sugiyama emphasized that the completion of the new office building is a result of the team’s collective efforts and a reflection of the brand’s confidence in the future. The EKO JAPAN team will leverage this new platform to explore smart home application scenarios, refine product and service details, and provide Japanese users with a more thoughtful and convenient smart home experience. They look forward to collaborating with all guests and partners to create a brilliant future for the smart home industry.
In a festive atmosphere, the ribbon-cutting ceremony commenced. EKO founder and chairman Mr. James Chen, Mr. Lan Zhenhong, General Manager of EKO Factory, Mr. R. Sugiyama, President of EKO JAPAN, Mr. H. Makino, General Manager, Mr. Nobuyasu Sekido, Vice President of Y/Yacht, and Mr. Kazuma Nishizawa, Senior Supplier Manager at Amazon, took the stage together to cut the ribbon for the new office building. This moment not only marked the official opening of EKO JAPAN’s new office but also signified a new chapter for the EKO brand in the smart home field, taking solid steps in a more mature global consumer market.
As Y/Yacht’s most steadfast partner over the years, Mr. Nobuyasu Sekido raised a toast to celebrate this joyous occasion. He shared memories of the long-standing partnership with EKO JAPAN and expressed heartfelt congratulations on the completion of the new office building. Mr. Nobuyasu Sekido sincerely wished that EKO JAPAN would use the new office in Tokyo as a new starting point to soar in the Japanese market and achieve broader and deeper expansion.
Under the eager gaze of all the guests, the EKO brand ambassador marketing strategy video was launched, instantly igniting a lively atmosphere. The EKO brand has joined forces with the renowned artist IKKO to kick off a new brand promotion campaign, continuously amplifying the brand’s voice. This strategic video, themed ‘EKO Smart Home, Making Life Better,’ vividly conveys the EKO brand philosophy and product advantages through IKKO’s personal performance.
This deep collaboration not only represents a new elevation of the brand image but also reflects a profound resonance and alignment in the pursuit of high-end quality between the two parties. EKO has been rooted in the smart home field for many years, building a foundation of exceptional product quality through meticulous research on cutting-edge technology, stringent selection of materials, and attention to craftsmanship details. IKKO’s artistic aesthetics, rigorous quality control honed throughout her performing career, and the high-end image she has established in the public eye align perfectly with EKO’s brand DNA.
The strong partnership between the two is truly complementary. With IKKO’s unique charm and broad influence leading the way, EKO is sure to enhance its impact among fashion-forward consumers in Japan and South Korea, achieving a powerful breakout.
Throughout the ceremony, Mr. James Chen participated in interviews with Adult Weekend, The Economist, and Japan’s prominent news agency Kyodo News. In these interviews, he elaborated on EKO’s development plans in the Japanese smart home sector and reaffirmed EKO’s deep commitment and long-term investment in the Japanese market. He mentioned that EKO’s product design always seeks a harmonious balance between performance and aesthetics, aiming to enhance users’ quality of life while keeping up with modern design trends, ensuring that each product meets consumers’ needs for both practicality and beauty. He expressed a sincere hope to work hand in hand with Japanese consumers towards a better high-quality home life.
Looking ahead, EKO will continue to observe market demands, driven by innovative technology, to bring consumers even more outstanding and thoughtful “Made in China” products. This way, every family can immerse themselves in a smart, comfortable, and convenient living experience, sharing the beauty and warmth brought by technology.
